Alistair Richards

Alistair’s career started at Colgate Palmolive, where he spent 11 years, six years in brand marketing and then moving into sales and becoming the UK sales director. Following a move to Hasbro, Alistair honed his skills in the entertainment sector as UK sales and marketing director for brands such as Action Man, Star Wars and Monopoly and later as Hasbro’s Regional General Manager for the UK and Northern Europe.

Alistair moved to continue his career with Gullane Entertainment as EVP Licensing with a brand portfolio which included Thomas the Tank Engine and Guinness World Records. When Gullane was bought by Hit Entertainment, he became Global Managing Director for Guinness World Records.

Guinness World Records is now a multi-media brand and every year it sells 3.7m books in 26 languages and in 100 countries, its TV programmes reach a global audience of 200m, it processes 40,000 record claims and sends its adjudicators to 50 countries, GWR Live! events are staged in shopping centres and resorts, its website enjoys 12m visitors and it licenses its name and content to major companies around the world.

Guinness World Records has offices in London, New York and Japan, and has its own representatives in Germany, Australia and China.